The Breast Cancer Meme

Breast Cancer: a real problem, with a lifetime risk of 1 in 8 women. Can be deadly. Inspires: meaningful action.
Meme: a fad, with little to no substance. Can be boring and overdone. Inspires: bandwagon jumping.

Recently on Facebook, girls have been posting their bra colour thanks to a circulating email, much to the confusion of many girls and most boys. This is purportedly meant to raise breast-cancer awareness. But without reading the email, how are people supposed to know what this is about? When I asked a friend what the colours meant, the answer was anti-climactic. I wasn’t inspired, I was annoyed.

This isn’t because I was jealous to be left out, unable to participate. A slew of sarcastic posts came to mind, but I ignored the idea, because the whole thing is meaningless. This is just a meme. Girls are posting the colour of their bra, getting some “likes” and comments. That’s it. This isn’t raising awareness, this is just basic social networking. I seriously doubt that more than 0.01% of the population will be more aware of breast cancer next week.

So girls, are you going to do something for breast cancer? Self-examine? Donate money? Run for the cure?
Your participation in this meme means nothing.

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Posted on January 9, 2010, in Internet, Thinking Out Loud and tagged , . Bookmark the permalink. Leave a comment.

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