I saw Alice in Wonderland recently, and when the first preview was an obvious kids movie, I wondered, will they play kids/family movie trailers first, and then go from there into movies that will have less appeal for kids? I thought this would be smart, because then if kids decide to play the nagging game: “That looks so cool! Can we see it? I wanna see it! Mommmmyyyy!!”, by the time the movie itself starts, they’ll either have been shushed into being quiet, or at their vocal chords would completely give out. And everyone could enjoy the movie.
But they ruined it for me by playing ALL previews for kids/family movies. Seriously, a Toy Story 3? That’s weak.