Pizza chains

What do the following intersections have in common? Queen and Bathurst, Woodbine and Danforth, St Clair and Vaughan, Gerrard and Greenwood, Church and Wellesley? Answer below.

Today I learned Pizza Nova, a pizza chain based in Ontario, is family-owned and operated. They’ve been my favourite pizza place since I was a kid. There was a Pizza Pizza across the street, but of course we always chose the better pizza. The thin, crisp crust with fantastic toppings? Hell yes.

So why is Pizza Pizza evidently the most popular pizza in Ontario? They don’t have the best pizza (it’s really just all dough), they’re not the only chain that lets you order online, and they don’t have the best deals (Domino’s has much better pizza and fantastic prices). So I can’t figure it out.

Some ideas of why they’re successful:
They marketed pretty well. The 967-11-11 song was really catchy. But I preferred 4-3-9-oh-oh-oh-oh Pizza Nova any day.
I think they employ(ed) some business strategies that make their chain the default choice. Especially for large orders; it seems like everyone buys Pizza Pizza for large functions, and then it’s in people’s minds when they next order? I don’t know too much about the psychology of marketing and consumer choice.
They place their stores in great locations: the corner lot. Visible from about twice as many places, whatever it costs for a corner lot is probably worth it. Most Pizza Pizza stores I know are at corners. This is the answer to the question at the start of the post.

What I do like about Pizza Pizza:
– the dipping sauce
– when they first introduced fries to the menu, they called them Fries Fries.

What I prefer about almost every other chain:
– the pizza, i.e. the whole reason you’re getting food in the first place


Posted on April 3, 2011, in Thinking Out Loud and tagged , . Bookmark the permalink. Leave a comment.

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