Shoe size on display

My friend mentioned that the most common shoe sizes on display for women’s shoes are smaller, and we were trying to figure out whether there was statistically significant research showing that smaller shoes on display results in better sales.   If there are, who would have researched that?   A company or a university?

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Posted on June 28, 2011, in Ideas and tagged , , . Bookmark the permalink. 1 Comment.

  1. I’m pretty sure they just display a size that is less common (usually smaller) because then they won’t have to replace the display shoe as often. For example, if a women’s 8 (or 8.5, both really common) was on display, they may be replacing the display shoe like once a week. Whereas displaying a 6 or 6.5 may only need to be replaced every month/month and a half, if even that often.

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